“Jane Smith has invited you to join Two groups about Kids and or Moms working a home business
If you are not interested in this group please just delete this email. Or go to the bottom of this invite and hit “stop receiving emails from, (me )the sender.
No hard feelings.
Mompreneurs that are working from home and managing the little ones at the same time. (With No other full time job- just family and your own business)
1 member”
This is about the tenth invite I have received from this person whom will be known as “Jane” This person has invited me to join a group about salons, wigs, and I can’t even remember what else. All I know is each invite becomes more and more annoying. I have several times hit a “block sender” and seen no result. It’s not that I think “Jane” is a bad person, I’m sure she’s very nice and obviously enthusiastic about her groups.
Ring My Bell
What ‘Jane” (and many like her) fail to realize, is invites (ads) that are not targeted just annoy us. Pavlov was the father of associative memory, which is the core methodology to branding. Anyone remember Pavlov and his dog? Here’s a quick schooling;
Pavlov rang a bell and rubbed meat paste under his dogs nose. The reaction of the dog was to drool. Pavlov kept doing this consistently and frequently with the same result. Pavlov then stopped rubbing the meat paste and just rang the bell. The result? even with no meat paste the dog still drooled. The dog associated the bell to his love of meat, thus the reaction. If the dog had no love of meat paste the bell would have just annoyed it, just as so many ads annoy us.
Un-Mayhem Method: If your sending out invites to join social networking groups, make sure your targets will react to your bell. If the invite is irreverent, it will just annoy. There really is nothing social about not knowing anything about who you are inviting. It’s very easy to just hit send to a mass of people and hope for one or two. Are you content knowing the numbers you may have annoyed?
