One thing that will trip my trigger easily on social sites is the pushy poster. Ya know whom I’m speaking of? The person who leaps onto the social site, joins groups adds friends and now you bombarded with messages to read this and do that. My favorite responses from the pusher? Thanks for adding me please visit my site…. *GAG*
Social networks are about conversations that build relationships, not indiscriminate come-ons. Be yourself, let people get to know you. If your own social sites to attract potential business remember that people do business with those they know and like.
The social-network omnipresence? You can’t be everywhere and should not try. Be a force on sites you feel might hold your best prospects. Also do not forget about other professionals who might refer you.
Makes distinctions between Social Sites, for example;
Ryze, LinkedIn, Ecademy – Your business office. Be professional.
Facebook, Myspace – Business Casual.
Twitter – the 24/7 business after hours social.
Create a pull and stay effect with your social marketing.
1. Use your real name VS a business name
2. Use an actual photo of yourself for an avatar
3. Be personal, Be yourself
4. Talk about others and not just yourself – Pay it forward
5. Get the feel of the atmosphere on any network or group. Don’t Topic Jump
The rules for social media have evolved just as quickly as site functions.
Kathy Buck
